Case Studies

Rapid Recruiting for Global Marketing Agency

The client is a global marketing implementation agency that produces, creates and adapts advertising for brands across all media (video, print and digital), delivering multi-level national and international campaigns. Their mission is to create efficiencies in strategy, creative, production and delivery, while enhancing quality across all media. Their clients are some of the most recognized brands across the globe.

Key Challenges

The client asked Planet Technology to partner on a time-sensitive project recruiting freelance staff to support a client’s annual workshop, which would span several weeks. The client, one of the largest tech companies in the world, required staff to be on site in Cupertino, CA for the duration of the project.

Working with multiple staffing agencies, the client had a goal of supplying 200 resources for this project. Roles ranged from Production Designers, Front-End Developers, QA Specialists, Content Managers and Project Managers.

In addition to having the relevant creative and technical skills, the resources needed to localize the digital marketing materials for countries including China, Russia, Turkey, Japan, Thailand and the Middle East. The challenge was to find these fluent resources and get them to temporarily relocate to San Francisco for 6+ weeks.

Solution: Rapid Sourcing of Critical Talent

Planet Technology shifted our workload to make this project our top priority. We dedicated our best recruiters to the effort along with transferring staffing experts from other Planet Group divisions to help ramp up delivery. We put in an aggressive candidate referral program to assist with inbound activity and utilized our specialized sourcing techniques as well as instituting new approaches in order to increase outreach. We drew upon our national footprint and extensive database as well as known resources such as LinkedIn, job boards and specialized recruiting sites.

  • Planet Technology started our recruitment efforts six weeks before the client’s workshop. In that time we:
  • Prescreened 2,000+ candidates
  • Skill tested all finalists (including testing for language fluency within the different tools, including Photoshop, Illustrator, InDesign, HTML)
  • Placed 64 contractors, second only to the client’s internal hiring program and far exceeding other firms
  • Retained 91% of staff until the completion of their assignments

Results: Ongoing Staffing Partnership

Planet Technology successfully helped the client fill the resources that they needed and had a successful workshop launch. This in turn has allowed us to become an extension of their internal recruiting team as we continue working on 2-3 annual workshops and supporting other parts of their business. Our partnership continues to grow to this day.