The healthcare industry is experiencing unprecedented growth, driven by advances in medical technology, IT innovation, and an increasing emphasis on outpatient care. Healthcare is projected to be among the fastest growing sectors over the next several years, with hospitals and providers expanding facilities and adopting digital solutions to meet increased need for services. As a result, the demand continues to rise for not only patient-facing personnel, but also for a diverse range of support functions within healthcare such as technology integration, revenue management and billing, and digital marketing. 

Indeed, healthcare organizations today require a comprehensive workforce to facilitate a range of tasks. These include – though are not limited to – implementing Enterprise Resource Planning (ERP) software to streamline crucial operations, ensuring compliance with industry regulations, and designing more satisfying digital experiences for patients. 

This report highlights key employment trends in healthcare technology, administration, and digital sectors, exploring how these non-clinical roles are shaping the industry’s future. 

The Role of Technology in Healthcare Transformation 

One of the most significant shifts in modern healthcare is the integration of ERP, EHR, HCM, and CRM systems. These technologies streamline operations, improve decision-making, and enhance patient experiences by automating approval policies, optimizing staffing, and ensuring real-time access to critical data. Despite challenges such as cybersecurity risks and implementation complexities, the benefits—ranging from cost reduction to improved patient outcomes—far outweigh the obstacles. 

To support this transformation, The Planet Group provides specialized healthcare IT professionals skilled in implementing, maintaining, and optimizing platforms like Workday, Oracle Health, Meditech, Epic, Cerner, and more. From ERP and EHR system analysts to integration specialists and project managers, these professionals help healthcare organizations drive digital transformation, maintain compliance, and enhance operational efficiency. 

Job Orders Over the Past Year 

Below is data on the percentage of job orders taken month-over-month over the past year related to technology positions within the healthcare sector. 

A recent survey among ERP healthcare professionals highlights the most valued innovations when it comes to their top priority when working with Oracle Health: 

• 48% prioritize updated features. 
• 38% emphasize robust security measures. 
• 14% focus on cutting-edge AI capabilities. 

Employment and Hiring Trends in Healthcare IT 

The demand for skilled professionals who can implement and manage healthcare IT systems is on the rise. The Planet Group is seeing similar demand for key roles, including: 

• Software Developers 
• Data Analysts 
• Systems Administrators 
• Health Information Technicians 
• Clinical Informatics Specialists 
• Cybersecurity Specialists 
• Telemedicine Support Specialists 

Our job openings over the past twelve months support this trend: 

• 46% of technology placements have been contract roles. 
• 54% of clients have sought permanent hires. 
• 88% of roles were fully remote, while 12% required on-site presence. 

The Growing Demand for Healthcare Administration & Financial Support Roles 

With the increasing demand for healthcare services, support staff play a crucial role in maintaining efficiency. Medical office administrators and health services managers handle patient records, insurance, billing, and communications—critical functions for hospital and provider operations. The employment of health services managers is projected to grow by 29% by 2033.  

Revenue cycle management is another rapidly expanding area as well, covering financial operations such as billing and collections. The global RCM market is expected to reach $272.78 billion by 2030, growing at a CAGR of 11.55%. Specific vital functions of administrative and revenue management in healthcare include:  

• Patient Registration & Insurance Verification: Healthcare support staff often are tasked with interfacing directly with patients to verify critical insurance information.  

• Claims Submission & Processing: Ensuring that insurance claims are correctly prepared and submitted promptly leads to faster reimbursement for healthcare providers, allowing them to allocate resources efficiently for patient care. 

• Billing & Collections: Communicating with patients, offering payment plans, and managing collections ensures transparency and improves patient satisfaction while maintaining the revenue flow for healthcare organizations. 

• Compliance & Regulations: Staff and providers in general need to stay up to date on healthcare regulations to align billing practices with legal standards, reducing risks of audits and penalties that could disrupt healthcare delivery.  

• Revenue Cycle Analytics & Reporting: A financial analyst can review revenue data and key performance indicators, allowing healthcare providers to identify inefficiencies and optimize revenue cycle operations. 

Job Orders Over the Past Year  

Below is data on the percentage of job orders taken month-over-month over the past year related to support and business operations within the healthcare sector. 

Key hiring trends The Planet Group is seeing in healthcare support roles: 

• 59% of placements have been contract roles. 
• 13% were contract-to-hire. 
• 28% were permanent hires. 
• 69% of roles were fully remote, with 31% requiring some on-site presence.

A recent survey of our network indicates what skills are most important for administrative professionals in healthcare: 

• 22%: Organization  
• 48%: Communication 
• 18%: Multitasking  
• 11%: Empathy 

The Expanding Role of Digital, Marketing, and Creative Talent in Healthcare 

As healthcare providers seek to enhance patient engagement and distinguish themselves in a competitive market, demand for marketing and digital professionals is increasing. The global healthcare marketing and communications sector, valued at $49.08 billion in 2023, is projected to grow to $80.80 billion by 2030 at a CAGR of 7.38%. 

Job Orders Over the Past Year 

Below is data on the percentage of job orders taken month-over-month over the past year related to the creative, digital, and marketing within the healthcare sector. 

Areas of opportunity for marketing and design talent that The Planet Group is seeing include: 

• UX Designers and Researchers: This talent is instrumental in shaping intuitive telehealth platforms, ensuring seamless virtual care experiences. Additionally, UX Architects can streamline EHR systems to enhance usability by organizing data in ways that improve accessibility for both patients and providers. 

• Branding and Identity: Developing strong, recognizable brands for healthcare organizations. This includes logo design, brand messaging, and visual identity systems that convey trust and professionalism. 

• Industrial and Product Designers: Talent with these skills can translate industry needs into functional prototypes, creating cutting-edge medical devices and wearables that align with regulatory standards and user requirements. 

• Content Strategists and Social Media Managers: This talent plays a crucial role in differentiating healthcare organizations, crafting narratives that engage audiences, build credibility, and foster stronger patient-provider connections.  

These diverse functions and digital skillsets are closely integrated with healthcare IT and technology more broadly. As demand for tech professionals increases, so too will the need for talented design, marketing and creative talent to help providers streamline operations and improve user experience or both their employees and their patients alike.  

A recent survey among hiring professionals in healthcare marketing identified the most sought-after skills: 

• 47%: Simplifying complex medical information. 
• 29%: Experience in health marketing. 
• 12%: Knowledge of healthcare regulations. 
• 12%: Digital health expertise. 

Key job trends The Planet Group is seeing in marketing and digital within the healthcare sector: 

Industry Challenges and Workforce Solutions 

Despite the promising growth, the healthcare industry faces significant workforce challenges. For one, there are widespread shortages of patient-facing roles, a dynamic that can have ripple effects on healthcare delivery and operations more broadly.  

Another challenge is navigating healthcare’s complex regulatory framework, which impacts staffing and operational decisions at every level. Healthcare organizations need skilled professionals who can manage enterprise systems, ensure compliance, and optimize workforce strategies. 

The healthcare industry’s rapid transformation underscores the critical role of technology, workforce adaptation, and marketing in ensuring sustained growth. The increasing integration of ERP, EHR, and CRM solutions is streamlining operations, while emerging roles in IT, administration, and creative services are shaping the industry’s future. 

Employers that invest in skilled talent and digital transformation will be well-positioned to enhance patient care, optimize costs, and navigate regulatory challenges. As healthcare continues to evolve, strategic hiring and workforce planning will be key to maintaining efficiency, innovation, and quality service delivery. 

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